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Business & Acquisition

Small businesses are priced on a multiple of earnings, so almost every question here reduces to two: which earnings, and which multiple. These calculators work through the first properly — addbacks, the owner's own salary, what a lender will count — and are honest that the second is a negotiation rather than a formula.

Calculators in Business & Acquisition

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About business & acquisition

Small businesses are priced on a multiple of earnings, so almost every question in this category reduces to two: which earnings, and which multiple.

Which earnings is not a technicality. SDE — seller's discretionary earnings — is what the business produces for one working owner, and it adds the owner's own compensation back to profit. EBITDA does not, because it describes a business run by paid management. The difference between them is the market cost of replacing the owner, and a seller quoting SDE and a buyer valuing EBITDA can be a whole salary apart before either has mentioned a multiple. At a 3× multiple, an $85,000 salary is $255,000 of price on the same company.

Which multiple is a negotiation rather than a formula. It depends on the industry, the size, the growth, how concentrated the customers are, how dependent the business is on the owner personally, and what buyers are paying this year. Nothing on this site will tell you what yours is, because nothing honestly can. What these calculators do is show what each multiple is worth, so the conversation is informed.

What goes wrong here

Each of these costs real money, and each is avoidable once it is named.

  • Comparing offers on different earnings bases

    A 5× EBITDA offer and a 3× SDE offer on the same business are not obviously ranked. Convert both to the same basis before deciding which is larger.

  • Building the addback schedule from memory

    Every addback is multiplied. At 3×, a $12,000 addback a buyer rejects costs the seller $36,000 of price — which is why diligence spends more time here than anywhere else in a small deal, and why the schedule should come from documents.

  • Budgeting only for the deposit

    Closing costs and working capital are paid in cash on the same day. On a typical deal the deposit is barely half the cash actually required, and buyers who miss that run out of money in month one.

  • Treating EBITDA as cash flow

    It ignores capital expenditure, working capital movements and debt service. A business with heavy equipment replacement can report strong EBITDA and generate very little cash.

Questions people ask

SDE for an owner-operated business, which is most of what sells below a few million dollars. EBITDA once the business runs under management, because a buyer who must hire a manager cannot also count the owner's salary as earnings. The calculators here compute both from the same figures so they cannot disagree.